About me

I’m passionate about user advocacy, the written word, and designing tools that make life better—because products should bend to serve humans, not the other way around.

I believe there's elegance in simplicity and I thrive in spaces where the answers aren’t always clear.

The PMs I’ve worked with would tell you I’m known for asking smart questions, cutting the word count of an experience in half, and advocating fiercely for the user.

For a long time, I’ve been deeply interested in innovative technologies, human potential, and figuring out how to best use design and language to drive change—in communities, in societies, and in industries.

I believe that the best experiences are based on the premise that less is better: The best products know what they do and they do it well.

With experience leading content design for verticals at Microsoft, Twitter, and in fast-paced design agencies, I’ve consistently delivered big results with few words. At Twitter, I designed a feature to reduce spam and harassment for Twitter’s 390 million users, and at Microsoft, I led content design and strategy for the launch of a new enterprise social media app, Viva Engage.

Before working in big tech, I built a content design and branding studio, Andreanna Brown Inc., to help clients with UX, copywriting, brand identity, and design.

I also quench my passion for language and human potential through side projects and community service: I previously led a local public speaking club in my community, and today, I mentor designers looking to grow their careers and crafts.

When I’m not writing or designing, you can find me diving down musical rabbit holes (anything from Enya to Polyphia is my jam), sitting on the grass with a good book, or looking at cat videos on the internet.

  • “As the lead content designer for the large UX team in Viva Engage, I was so impressed with how organized, thoughtful, and impactful her contributions were, especially while educating peers . . . She is also a fierce advocate for the user and kept a keen eye on potential accessibility issues.”

    Marie Thacker, Principal Design Manager at Microsoft (my boss)

  • “Andreanna is consistently reliable and capable of handling complex assignments . . . She led highly effective Agile sprints which ensured the right in product content for the Viva Engage release in February 2023. Her incredible work . . . included not only content design reviews, but mentoring, educating, leading, and collaborating with diverse feature crews.”

    Deana Miller Dyson, Program Manager at Microsoft

  • "Andreanna is an excellent writer and a reliable leader . . . We worked together on several projects spanning multiple years [and] organized charitable events together . . . I can always rely on Andreanna to use sound judgement to represent our brand, and I trust her to achieve results that make everyone proud."

    Geoff Brown, Founder of Studio 42

  • “[Andreanna] has been such a true pleasure to work with . . . She came into this role with little guidance and quickly put effective systems and processes in place. She is not only an effective strategic partner, but also a thoughtful and supportive collaborator for UX and PM peers . . . You should count yourself lucky if you get the opportunity to work with Andreanna!”

    Marie Thacker, Principal Design Manager at Microsoft (my boss)

  • “. . . Clear [and] efficient . . . When she works on a project, she gives her entire self to it . . . When she leads a team, she pays close attention to what people say and acts quickly to resolve any issues. With her energy, efficiency, intelligence, and superb leadership skills, she’ll definitely improve your business.”

    Vitaly Terekhov, Economics Professor (colleague at Toastmasters)

  • “. . . A versatile leader [and] a positive light who meets challenging situations with optimism . . . [she] defined clear focus areas for content design strategy outcomes . . . As a result of her team leadership, customer focus, expertise, and unwavering commitment to meeting her job’s sizeable goals, Andreanna excelled during her time on the team.”

    Deana Miller Dyson, Program Manager at Microsoft

  • “Andreanna is an excellent brand strategist, UX writer, and copywriter . . . She always delivers on time, is super organised, and keeps me updated as a Project and Account Manager. It gives me great peace of mind! . . . a lovely person and easy to work with . . . no matter the time zone, it’s never an issue.”

    Tayla Niemand, Project Manager at Collective Design

  • "Working with Andreanna . . . was an absolute delight! She brought amazing energy, wonderful insight, and honed her leadership skills to the max . . . she used [her communication skills] to motivate the group to do their best and to be at their best . . . Andreanna [is] sharp, quick-witted and a genuine person.”

    Sheillah Quintos, Support Analyst (colleague at Toastmasters)

  • “Andreanna is a skilled and gifted writer who’s not only creative but dependable . . . thanks to her ability to write for specific target audiences we were able to increase our site traffic that converted to leads. She went above and beyond researching her assigned topics and consistently delivered high quality work.”

    Kevin Shupe, Content Manager at The Cabin

  • "It’s been said ‘you either have it or you don’t.’ Whatever ‘it’ is, Andreanna has it in spades. Andreanna has a natural flair for the written word . . . She is smart, sharp, personable, a great listener, and attentive to the needs of her clients."

    Hedley Derenzie, 3x Author of Write Way Home

  • "Andreanna is the real deal when it comes to copywriting . . . Her copy is expertly crafted - it’s more than just pretty words and artistry, although she excels at that as well - it’s actually firmly rooted in deep market research, buyer psychology, as well as marketing strategy and expertise."

    Ania Kuskowski, Founder and Management Consultant (former client)